Creator Programming Schedule

Registration Opens

8:00 AM

Badge pickup for industry and creator passes are available at the Drake Hotel lobby registration desk.

Breakfast

9:00 AM – 9:30 AM

Complimentary Breakfast is available as part of the creator programming.

Journey to 1M Followers

9:30 AM – 10:00 AM

What you’ll get from this: Inside knowledge on how to grow your TikTok account

Moderator: Lindsay Lynch (TikTok Global Community Lead)

Speakers: The Ramen Guy (Insta Noodls), Marie Stella (laframbuesaa),  Alexei Morita (Wasabi Gang)

Attend this creator panel where you’ll learn directly from big name creators on their strategy, tips and tricks to reach 1 Million followers on TikTok.

How to make branded content actually work

10:00 AM – 10:45 AM

What you’ll get from this: How to keep brands paying and audiences happy at the same time

Moderator: Taha Khan (Answer in the Progress)

Speakers: Tom Ridgewell (TomSka), Julie Nolke (Julie Nolke, Pulp Comedy), Ryan George (Ryan George, Moving Mind Studio)

Welcome to the panel on making branded content work. But first, let’s thank today’s sponsor! Juicy Mints! The juiciest mints you’ll ever mint. So good, they mint in your mouth. [insert 25 more seconds of promo]. Join Taha Khan, Tom Ridgewell, Julie Nolke, and Ryan George as they share how they integrate branded content into their videos while keeping both audiences and the paying brands happy.

Levelling up your content (low budget to high value)

11:00 AM – 11:45 AM

What you’ll get from this: How to make better content and grow a team to support it

Moderator: Mariah Owen (GTE Productions)

Speakers: Tope Babalola (Tope Babalola), Josh Fapp (Zach King), and Mary Kate Wiles (Shipwrecked Comedy)

Making better content and telling better stories are some of the best ways to push your creator career forward. But how can you go from making your regular videos to something… more? Hosted by producer Mariah Owen and learn from creators Tope Babalola, Josh Fapp, and Mary Kate Wiles on how to take your content to the next level, grow a team around you, all without breaking the bank.

Lunch

12:00 PM – 12:30 PM

Lunch is included as part of creator programming.

How Generation Z is shaking up the social media industry

12:30 PM – 1:15 PM

What you’ll get from this: how to monetize yourself in the live streaming space

Moderator: Iman Abdelaal (LiveMe head of US operations)

Speakers: Alanna Poblacio (cececote)

In this panel, we’ll be inviting a creator on stage who has utilized the livestreaming app LiveMe to build a life for herself. We will be discussing different ways for creators to monetize and brand their platforms and themselves. Additionally, we will be talking about how gen z is breaking the norms of a traditional 9-5 by tapping into their authenticity and sharing it with audiences globally. Join LiveMe’s head of US operations as she and a top Canadian creator discuss from their direct experience how gen Z is paving the way for a new future.

The Sound of Storytellers: Crafting a Story

1:15 PM – 2:00 PM

What you’ll get from this: Inspiration and practical tips on how to tell better stories on YouTube

Moderator: Gracie Schram (Epidemic Sound – Creator Partnerships Manager)

Speakers: Matti Haapoja, Kariza Santos (Life of Riza), and Lizzie Peirce

Get into the creator’s mind from pre-production to the final story. Everything from crafting a creative storyboard to what gear you need to make your videos pop to setting the tone for your film.

State of the Creator Economy

2:00 PM – 2:45 PM

What you’ll get from this: What’s going on and what you need to know

Moderator: Scott Benzie (CEO Buffer Festival)

Speakers: Morghan Fortier (Super Simple Songs, Skyship Entertainment), Taha Khan (Answer in Progress), Corrado Coia (Founder Buffer Festival, Content Advisor)

YouTube, TikTok, Instagram… everything in the creator space constantly shifts. Algorithm updates, trends, what’s the new meta? What’s working right now, what should the focus be, and how can I prepare for what’s around the corner? Join Scott Benzie, Morghan Fortier, Taha Khan, and Corrado Coia as they share their knowledge on what’s happening in the creator space today and how to steer your content and career.

Going big with your ideas and the pitfalls along the way

3:00 PM – 3:45 PM

What you’ll get from this: How to grow your big ideas and what to look out for

Moderator: Sammy Paul

Speakers: Olan Rogers (Godspeed, Final Space), Bertie Gilbert (Please Care), and Whitney Avalon (Princess Rap Battles, Whitney’s Big Umbrella)

Everyone has that big idea, something that pushes the boundaries of their career. A next step if only they could make it work… From acting, to directing, to producing. From Netflix shows, to live shows, to feature and short films. How can a creator take that first step, and what should they look out for? Join Sammy Paul, Olan Rogers, Bertie Gilbert, and Whitney Avalon, as they share how they took their steps and what to be careful about along the way.

How to get more brand deals

4:00 PM – 4:45 PM

What you’ll get from this: Leverage time, discoverability, and operational excellence to get deals

Speakers: Semion Kremeniuk, Olena Kolesnyk (Video Marketing at AIR Media-Tech)

In today’s competitive digital landscape, three things are crucial for unlocking more brand deals for creators besides your content and media indicators: time, discoverability, and operational excellence. During this session, you will learn how to leverage all three and empower yourself to secure those coveted brand collaborations efficiently. Bonus: every content creator attending this session will get a chance for a guaranteed brand deal – we mean it!